Jennifer Tabanico
President, Action Research 
Website Link: Action Research

Jennifer is recognized internationally as an expert in applying behavioral science and community-based social marketing to foster a wide range of environmental behavior changes, including those impacting waste, water, air quality, biodiversity, and energy.

For over twenty years, she has worked with federal, state, and local government agencies, private companies, and community organizations across the globe. Jennifer is skilled at translating insights from the behavioral sciences so that they are accessible to practitioners who are working to create effective behavior change initiatives. Her work has been published in peer-reviewed journals, including the Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly. She has also contributed chapters to books on hazardous waste management, social marketing, and producer responsibility and is coauthor of the 4th edition of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (2025).

Since 2016, Jennifer has served as an instructor for the Behavior Change and Sustainability and the Sustainable Business Practices Certificate Programs at the University of California San Diego (UCSD) Extended Studies. 

California Recycling Programs manager, CAA
Website Link: Circular Action Alliance

Esther leads the team that will support jurisdictions and collection programs across the state with SB54 funding.  With extensive experience in recycling and sustainability, she brings a practical, solutions-oriented perspective to some of California's most important recycling challenges. This is a great opportunity to get to know Esther, learn more about SB54 resources and funding, and ask questions about what SB 54 means for their communities.

Christine Westbrook
President and Ceo, Goodwill Central Coast 
Website Link: GOODWILL CENTRAL COAST

Christine Westbrook is President and CEO of Goodwill Central Coast, a nonprofit social enterprise serving Monterey, Santa Cruz, and San Luis Obispo counties.  Through its network of donation centers, retail stores, outlets, and e-commerce operations, Goodwill Central Coast keeps millions of pounds of clothing and household goods in productive use and out of local landfills each year, while generating revenue to support employment, training, and economic mobility programs throughout the Central Coast.

Christine is also engaged in California Goodwill’s statewide work around textile circularity and the Responsible Textile Recovery Act of 2024 (SB 707). The Association of California Goodwills, a nonprofit organization that represents 13 regional Goodwill member organizations, is committed to working collaboratively to help advance the textile circularity goals of the Responsible Textile Recovery Act of 2024 (SB 707) and to serve as a practical and experienced statewide partner. Through a unified, transparent, and data-informed approach, California Goodwills are assessing existing collection and reuse infrastructure, identifying opportunities and challenges, and engaging constructively with policymakers, industry leaders, and other stakeholders on responsible textile management. Drawing on decades of experience in textile collection, reuse, recycling, workforce development, and community impact, California Goodwills are working to develop solutions that maximize reuse while strengthening environmental outcomes and community benefit.

Kendra Paulding 
Executive Director, EcoSlo
Website Link: EcoSlo Website

Kendra grew up in Sacramento before relocating to San Luis Obispo to attend Cal Poly, where she earned a degree in Business Finance. After graduating, she launched her career at Morgan Stanley and later partnered with her husband to manage their own boutique law practice.

 A dedicated community member, Kendra has enjoyed serving on several local nonprofit boards and organizing volunteer cleanup events throughout SLO County. Her deep roots in the area and commitment to environmental protection make her an excellent fit for ECOSLO, where she seeks to leverage her experience and passion to enhance the organization’s impact on the community.

In her free time, Kendra loves gardening, cooking, and taking daily walks with her husband and their dog, Remy.

Zach Zimmerman 
Municipal Outreach Coordinator for San Luis Obispo, Waste Connections 

Zach currently works for Waste Connections as the Municipal Outreach Coordinator in the San Luis Obispo area, where he strives to educate the public regarding solid waste service and diversion, while interfacing with local municipalities regarding franchise agreements, and collaborating with regional educational groups and nonprofits. He has also participated in myriad statewide working groups and technical councils reviewing impending legislation relevant to the solid waste industry. 

Zach has decades of organizational leadership experience all over the west, from up and down the Central Coast of California to the mountains of Jackson, Wyoming. Recent professional pursuits have included the Santa Barbara Land Trust, Cal Poly San Luis Obispo, Jackson Hole Community Radio, and a term as a City Councilmember in his current home of Grover Beach. 

Jessican McGinnis
Public Sector Team Senior Account Executive, WM

Jessica McGinnis is a Senior Account Executive on the Public Sector team at WM, where she partners with municipalities and public agencies to develop strategic solutions that address complex operational challenges.

With a strong commitment to customer service, community engagement, and long-term value creation, she collaborates closely with governing entities to align innovative services with their organizational priorities and community objectives.

Jessica is recognized for her collaborative approach, ability to cultivate trusted partnerships, and dedication to delivering sustainable outcomes that enhance the communities WM serves.

Thomas Gratz
Sales and Business Development Manager, Kanadevia Inova USA
Website Link: Kanadevia Inova North America

Mr. Gratz joined Kanadevia Inova USA (formerly Hitachi Zosen Inova) in January of 2016 as Sales Manager responsible for all sales activities of the companies anaerobic digestion and renewable gas technologies. He has been involved in the renewable gas/ biogas industries for over 16 years and brings over 35 years of experience in sales management, development, marketing and public relations. His experience is providing technical solutions for sustainable organic waste diversion to end users, in both public and private sectors. He successfully managed the start-up of several European Sales Organizations in the US and has a proven track record of implementing advanced new technologies in the US. 

Mr. Gratz is responsible for the Sales and Project Development activities for Anaerobic Digestion and Biogas Upgrading Systems in North America and was involved in the development and commissioning of the company's first US facility in San Luis Obispo, CA, as well as all other subsequent high solids anaerobic digestion projects in the US to date.